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  • LePoidevin Merge:View our Blog

      Marketing to Millennials: 5 Tips to Captivating Fascination

      There is a saying in Taoism: “The shape changes, but not the form.” Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthf…

      Marketing To Millennials: Activating Fascination

      What can I tell you about marketing to Millennials that you haven’t already heard, read or researched? Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolutio…

      Try a Little Harder. Be a Little Better.

      As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most importantly in one’s career. If we safely wait for connections to be made, enlightenment to be achiev…

      Even from the Grave, David Ogilvy is still Mobile

      News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it. As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was…

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