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BFF – brand friend forever

With the world literally at our fingertips these days, consumers are free to make highly educated decisions about the products we purchase. The power of social media allows us to interact with brands like never before. Brands have almost limitless possibilities to make connections with us and we…

Rise Of The Clean Slate Brands

I came across an interesting article about brands and would like to share it. It seems that in recent years consumers have been more open to trying the products and services of new, untested brands than ever before. The major reasons for this increasing trend comes from very different factors. O…

Create an adorable children’s illustration

“What child wouldn’t love a real-life teddy bear to have as a friend?” asks Liran Szeiman. Who can argue with that kind of logic? In this tutorial, Szeiman describes how to use digital painting Photoshop techniques to create this adorable children’s illustration in a detailed tutorial for Psdtut…

Tell us a story, Toyota

Every person, whether you’re five or fifty, loves a well-told story. That was the basis and foundation behind Toyota’s new message that spurred their new marketing campaign. PRWeek takes an in-depth look on how the automotive giant used a variety of marketing tactics and social media efforts to …