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  • LePoidevin Merge:View our Blog

      4 Good Reasons to Conduct Regular Market Research

      By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series Early in my career, I had a client who had this sign hanging in his office: “In God we trust… all others bring data.” At first blush, the sign made me nervous. I thought, “Do I seem untrustworthy? Does […]…

      A Useful Strategy Tool – SWOT Analysis

      By Karen Enriquez-Wagner for our 15 Ways to Build Your B2B Brand in 2015 blog series During strategic planning, a tool you don’t want to forget about is a SWOT analysis. SWOT stands for Strengths, Weakness, Opportunities and Threats. It’s a great way to identify and establish a sustainable niche…

      Brand Ambassadors Are Closer Than You Think

      By Angie Mork for our 15 Ways to Build Your B2B Brand in 2015 blog series Marketing 101 dictates that our number one initiative is building awareness for a customer’s brand externally. But as strategies and plans are developed, we often overlook one of the most critical audiences: employees. You…

      Uncovering the Secret to B2B Social Media Success

      By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series By now, 84% or more of B2B marketers use some form of social media in their marketing efforts. Yet studies suggest social media usage rates for industrial companies are much lower: a Belgian study found that only 26.7% of…

  • LePoidevin Facebook:Fan Us

    • It's time for another blast from the past! Can you guess which one of these swing choir members is Mike Isaacson? #FlashbackFriday

      1 day ago
    • Part of the training required to become senior level employees! This afternoon they will be army crawling down the hallway. How long are you able to do the wall sit challenge?

      4 days ago
    • When our amazing creative team designs a new logo or ad, we often apply the theory of color. Check out this chart and pick your favorite. Do the qualities of the color emulate your mood or personality?

      The Psychology of Color
      Colors, we've seen before, quickly convey emotions and affect people's moods. Whether you're choosing paint for a room or are designing a presentation, this Psychology of Color chart, which matches specific Pantone colors, can come in handy.

      10 days ago