Establishing trust. Building value. Delivering on a promise. It’s that unique brand experience LePoidevin Marketing creates for every client we serve. Based on years of marketing expertise and direct industry experience, our team delivers sound strategic planning, insightful recommendations and smart creative concepts that cut through the clutter, develop more meaningful brands and advance your position.
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LePoidevin Merge:View our Blog
I was reading an article on the success of streaming music sites, such as Pandora and Spotify. One of these companies’ main concerns is the need to grow their ad revenue at the same rate as their popularity. From an advertiser’s standpoint, as we begin exploring these new placement options, it …
What’s the one thing that any PR professional absolutely needs to have to be successful? If you ask me – it’s the ability to write well. Almost everything we do as PR professionals centers on writing. Which is why I was rather surprised to read in a blog titled 2012 PR Prediction: 5 guaranteed (…
Industrial companies (primarily B2B) are continuing to shift their marketing resources by investing more dollars particularly in content marketing, which is the “creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers.” For exampl…
The website socialmediab2b.com lists its 12 B2B social media predictions for 2012. No. 3 on the list: social media lead generation taken seriously – is a prediction that I like. It contends that more companies will launch programs to generate leads through their social media campaigns, and that …
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Ad Age and Hulu Present the Best Super Bowl Ads of All Time
adage.com
Ad Age has partnered with Hulu to present the best Super Bowl ads of all time.
3 days ago
How should streaming music sites be viewed by advertisers?
LePoidevin Merge
I was reading an article on the success of streaming music sites, such as Pandora and Spotify. One of these companies’ main concerns is the need to grow their ad revenue at the same rate as their popularity. From an advertiser’s standpoint, as we begin exploring these new...
6 days ago
Social Media Management - Sponsored by MessageMaker Social - Marketing Intelligence Center
brandedcontent.adage.com
Corporations must fully capitalize on the opportunities afforded by social media to engage at every stage of the customer lifecycle in order to remain competitive. Social media is the most powerful new channel for customer engagement marketing to emerge in the last decade and this opportunity for br...
9 days ago