What’s Old is Not Necessarily Old Forever.

Company:
Snap-on Industrial
Challenge:
Snap-on Industrial was looking for a mechanism that would allow it to share information with the sales force spread across North America. A print newsletter was ruled out because it was believe that most of the sales force would not read it.
Solution:
A CD format was recommended since the company’s sales force spends so much time driving and on the go. This option served to be valuable and convenient for the sales force as the CD adapted to their busy schedules. The 13-track, 67-minute CD newsletter provided an easy way for the force to learn about new programs and to apply what they learned immediately with their own customers.
Results:
The sales force was surveyed and reported the following: 93% of respondents committed to listening to the CD at some point; 80% of those surveyed said they want more information shared in this format; 73% said the information was easy to understand; and 72% said the format was easy to use.

CONNECT WITH US

CONTACT US

LePoidevin Marketing
245 S. Executive Dr., Suite 365
Brookfield, WI 53005

p: 262-754-9550
f: 262-754-9554

Results@LePoidevinMarketing.com

Advancing your position.

  • LePoidevin Merge:View our Blog

      Take flight on the good ship Hello Kitty

      Hello Kitty and Taiwanese airline, Eva Air, have showed us how to take a marketing collaboration to new heights. In an effort to boost both tourism in Taiwan as well as Eva Air’s brand awareness, the airline provides an ultimate Hello Kitty experience for fans on boutique-like trips in a Hello K…

      The Brookfield judge gives The Pitch an 8.5

      What do you get when you put cameras on two groups of highly creative and competitive people for a week? AMC’s The Pitch. It’s over-dramatized to be sure, but I’m fascinated by the show. When we know who we are up against in a new business pitch, we check out them out and try to guess [...]…

      Hyster, you should be mad

      You’ve reserved the space and paid a decent amount of money to run your ad. A few weeks later the magazine comes out, and all its readers see your impactful, full-page advertisement. But wait. Your eyes are drawn to the opposite page almost immediately, where you find your competitor. You expect…

      Hey man, great pitch

      We’re coming off a really great pitch for a brand campaign. Maybe I’m just caught up in the after-glow of it all, but it has me thinking about what exactly makes for a good pitch. It’s definitely about the satisfaction of working hard as a team to pull everything together – each doing their part…

    • LePoidevin Facebook:Fan Us