Sta-Collar Web Site

Integrated Product Web-Sites

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INTEGRATING PRODUCT AND COMPANY WEB SITES

Waukesha Tool and Stamping (WTS) is a contract manufacturer of precision metal stampings. Their customers include automotive manufacturers and Tier One automotive suppliers, as well as manufacturers of appliances, electronics and many other products. The Sta-Collar was the company’s first proprietary product.

Development of the corporate Web site coincided with development of a launch campaign for the Sta-Collar in 2001. The Sta-Collar was designed to be affixed to a vehicle stabilizer bar, and effectively limit roll and sway. Potential Sta-Collar purchasers would have wanted information about both the product and the manufacturer. So, in addition to other launch campaign elements, we designed two complementary Web sites: one for the product and one for the company.

The company site was designed to answer questions from potential customers would ask a contract manufacturer. The product site provided product specifications, material characteristics and performance statistics, plus invited visitors to link to the corporate site to learn more about WTS.

Overall appearance, fonts, design, navigation and copy style were similar, and were constructed to be easily updated. For their European customers, the site proved to be a valuable destination for product information and statistics.

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