International Trade Advertisement

European Sta-Collar Ad

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STA-COLLAR GOES EUROPEAN

The Sta-Collar® is a simple but highly-engineered device which, when affixed to an automotive suspension bar, helps stabilize vehicle roll and sway. Its manufacturer, WTS Industries, successfully introduced it to domestic carmakers, and our job was to introduce the Sta-Collar to Europe.

Major automotive companies exist in the United Kingdom, Italy, France, Spain, Germany and several other countries, yet advertising media options were few. One publication, “Vehicle Dynamics,” offered the most efficient targeting of our audience: suspension design engineers.

We re-purposed existing photos and designed a new ad to generate awareness and interest in this new product. We also wrote an application combining the experiences and comments of two existing Sta-Collar customers (domestic suspension engineers). We also re-purposed some existing trade show graphics and designed a trade show booth to introduce the company’s new European sales representative to the automotive community.

The result: their lead pipeline is full and they are in various stages of development programs with four new European customers.

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Sta-Collar Web Site