Take Notice

The introduction of Liphatech’s
new creative campaign

Liphatech, a leading developer of rodent control products, wanted to renew interest in the company brand and its rodent control products among its primary target audience — pest management professionals (PMPs). Although Liphatech and some of its flagship products like Aegis® and Generation® have been on the market for a number of years, the company turned to LePoidevin Marketing to help retool their corporate image and bring new awareness to their product line.

The goal was to generate and increase awareness and interest in the Liphatech company and key product brands. We set out to develop a new creative image that would unify the family offerings and give Liphatech a professional and uniform depiction of its brand and products. To accomplish these goals we developed a campaign to ensure a consistent look among all of Liphatech’s marketing materials, including its print and online ads, technical bulletins, sell sheets, advertorials, trade show graphics, press releases, feature stories and sales videos. This new, professional look stepped up Liphatech’s image in the marketplace, helping to reinforce their position as a major player in the rodenticide industry.

Responses to the new image and supporting materials have been overwhelmingly positive from PMPs, Liphatech’s management team and the sales force. The materials have generated a high level of excitement among the organization and helped build a stronger desire to engage customers.