On Your Mark, Get Set … Scurry!

Liphatech’s Rodent Rally
draws a crowd

Nothing draws a crowd like a course of racing rodents! So when Liphatech, a leading developer of rodent control products, wanted to generate booth traffic and interest at the industry’s major tradeshow, PestWorld, we dropped the green flag — and the racing rodents were off.

Branded the Aegis® Speedway after Liphatech’s leading product being exhibited at the show, LePoidevin Marketing designed and build a 6’ x 4’ racing course for people to try their racing skills. Aptly named The Rodent Rally, people raced miniature remote-controlled mice “race cars” through the course’s twists and turns, and even through some Liphatech’s baits and bait stations.

A professional talent gave a play-by-play of each race which was scripted to deliver key messages, and the features and benefits of Liphatech’s products.
The three fastest times were captured on a scoreboard and, at the end of each day those racers received a trophy, gift card and collection of Liphatech premium items.

The Rodent Rally proved to be successful on many levels. It attracted the attention of many attendees, which gave them an opportunity to participate in the race and interact with Liphatech personnel to learn about their products Additionally, information captured by the racers helped generate new leads, giving the Liphatech sales team a fresh list of prospects.