A New Concept in Rodenticide Technology

Introducing a soft bait to PMPs

Pest Management Professionals (PMPs ) have been combating rodent problems with a variety of solutions such as mini blocks, place packs and paraffinized pellets. Liphatech, a leading manufacturer of rodent control products and technologies, developed a new soft bait and needed to establish awareness among PMPs for the product and the benefits of this new technology.

We designed a communications plan to introduce FirstStrike™ and show PMPs the features that make it far superior to anything currently available in the market. To achieve these two main goals, we developed a product brand logo and tagline, print and online advertisements, collateral material, trade show booth graphics and an aggressive public relations campaign.

The communications campaign was launched at PestWorld, the largest annual gathering of PMPs, and the response was outstanding. Sales of FirstStrike took off as feedback from PMPs was extremely positive. As a result of the campaign, Liphatech met their targeted sales goals.