Product Launch Cover Story

Lepel New Product PR

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July 2001 Food & Drug Packaging Magazine

GETTING NOTICED IN A TRADE PUBLICATION

Lepel Cap Sealing makes induction cap sealers, which affix foil seals to the tops of food, drug and other bottles and packages. The cap sealing category was quite crowded by competitors. Their new self-cooled machine design, the CS Plus, was big news in the packaging industry – and represented a significant technological jump on their competition.

Lepel wanted to announce the news at one of the packaging industry’s biggest trade shows, West Pack. We prepared a comprehensive media kit, complete with releases, company background information and photography. Prior to the actual show we called leading trade magazine editors to schedule interviews at the show with Lepel’s marketing and product people.

Our work resulted in (among other things) a cover position in the July, 2001 edition of Food & Drug Packaging – one of the leading publications in the packaging industry.

Need a strategically minded partner to help get your story told? Contact LePoidevin Marketing for consultation, planning and creative execution.

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