Distributor and Customer Support

Click image to enlarge

FLEXCO POSITIONS ITSELF AS AN INDUSTRY RESOURCE WITH INSIGHTS™

From coal mines to grocery stores, Flexible Steel Lacing Company (Flexco) offers belt conveyor fasteners and maintenance solutions to help maximize conveyor uptime, productivity and safety.

Attempting to help its customers improve productivity, Flexco introduced a set of themed tip-sheets called Tech Tips. These sheets were intended as reference and as educational materials for customers and prospects. As time wore on, and the content evolved, it became apparent to Flexco personnel the tip sheets had become more promotional in nature. This was a direct contrast to the initial goal of the program.

Flexco enlisted the help of LePoidevin Marketing to re-design the Tech Tips program to help position Flexco as the premiere source of information regarding conveyor maintenance and safety.

To avoid confusion, we recommended establishing an entirely new identity for the program. We created the name Insights™ as a replacement for Tech Tips and then recommended the first edition of Insights focus on belt cleaning products.

Flexco had become a category leader in the market segment of the conveyor products industry. The market was growing and looking for valuable belt cleaning information. We worked with Flexco engineers to identify and gather information, topics and concerns straight from the field and devise material to address their needs.

The Insights were also used by Flexco’s sales team as a way to connect with their distributors and provide support. Distributors were pleased to have this valuable information to pass along to their customers. Feedback from the field has been positive. As a testament to their non-promotional and educational content, Insights are now used in Flexco and distributor belt cleaner training, as well.

The success of the initial Insights launch has Flexco working on similar content for all the markets the company serves. The goal – to build Insights into a virtual library of belt cleaning and maintenance information.