FR3 Interactive CD

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GETTING THE DROP ON THE COMPETITION

FR3™ fluid, Cooper Power Systems’ new transformer fluid, promises to revolutionize the power industry. Made of edible soy oil, it’s highly biodegradable, virtually inflammable, and it extends transformer life.

Cooper has reams of technical data on the product, and a sales force with many other product lines to sell. Utilities are generally risk-averse and late adapters; they prefer to see years of market acceptance before they will try a new technology.

With multiple promotable benefits and limited “face time”? with purchase influencers, we saw a clear need to produce a quick, hard-hitting and user-friendly sales tool.

The FR3 fluid electronic detailer, nicknamed “FR3D,”? or “FRED,”? combines summary benefit messages presented via Flash® animation and a browser-like interface that organizes product information according to primary benefits: safety, environmental and performance. Individual screens combine “bullet point”? statements, graphs, product and application photography and illustrations in a format suitable for laptop and/or large screen projection. PDF versions of technical presentations, white papers and brochures (48 in all) are available both as links from individual screens and as a logically arranged product information library. A hidden section, available via hot key, provides preparation tools and homework for salespeople to access before the sales call.

After its rollout, Cooper reported that sales activity quadrupled. Salespeople enthusiastically embraced the new tool, which won an Excellence Award from the Business Marketing Association of Greater Milwaukee.

BROWSE OTHER COOPER CASE STUDIES:
FR3 Brochure
Regulator Literature Series
DV 2010 Membership Recruitment