Bi-Lingual Packaging

Retail Packaging and Display

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RUNNING WITH THE PACK

When Coleman Cable needed help re-branding their professional- grade extension cord and four-outlet shop box into a unique offering, they looked to LePoidevin Marketing for help.

Coleman Cable, an international manufacturer and supplier of cables and cords to the industrial and contractor markets, needed a new brand name and package that would be attractive to the professional and the quality-conscious do-it-yourselfer. They also required it be bilingual for display internationally.

Together we reviewed the types and grades of products being offered — and recommended that the Coleman Power Pack™ become a brand unto itself. We then created a fresh look for the package and pallet display. The resulting brand would then represent all professional product combinations.

The result? Coleman Cable credits us with creating a very exciting name, package and brand that has been a strong seller in the warehouse clubs across the United States and Mexico. Higher than expected follow-up orders prompted Coleman to ask us to work on extensions to the original Power Pack line.

Need help branding a product for launch domestically and internationally? Contact LePoidevin Marketing for strategic consultation, planning and creative execution.

BROWSE OTHER COLEMAN CASE STUDIES:
Wal-Mart Cord Display / Shelf Labels