Demonstrating Knowledge and Category Leadership

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LEPOIDEVIN MARKETING HELPS AFP IMAGING EDUCATE THE MARKET ON DIGITAL IMAGING

AFP Imaging is a leader in veterinary dental radiography and digital imaging technology. In an effort to demonstrate and enhance their leadership position, increase brand awareness and generate additional equipment sales, they asked LePoidevin Marketing to develop an educational insert to be placed as a supplement in Veterinary Medicine magazine.

The 16-page insert was written and designed by LePoidevin Marketing to provide veterinarians and veterinary practice owners with a higher level and more practical guide to imaging technology and related topics than was previously published. The insert included articles on selecting digital equipment, staff training, imaging software, and objective tools and advice for determining the true return on investment for this type of capital equipment purchase.

We solicited and interviewed several industry opinion leaders and experts in their fields, and wrote all the by-lined article content, helping ensure the insert provided the type of third-party credibility the veterinary community respects.

Our team also collaborated with AFP’s internal team to closely integrate the branding messages contained in their trade advertisements into the supplement, for additional message reinforcement.

The result: an educational, objective and AFP-branded insert that 56,000 readers of Veterinary Medicine can rely on as they evaluate the imaging needs of their practice. What’s more, an additional 3,000 copies were provided to AFP for their ongoing sales and marketing efforts, helping to maximize their return on investment for this important initiative.