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Take flight on the good ship Hello Kitty

Hello Kitty and Taiwanese airline, Eva Air, have showed us how to take a marketing collaboration to new heights. In an effort to boost both tourism in Taiwan as well as Eva Air’s brand awareness, the airline provides an ultimate Hello Kitty experience for fans on boutique-like trips in a Hello K…

The Brookfield judge gives The Pitch an 8.5

What do you get when you put cameras on two groups of highly creative and competitive people for a week? AMC’s The Pitch. It’s over-dramatized to be sure, but I’m fascinated by the show. When we know who we are up against in a new business pitch, we check out them out and try to guess [...]…

Hyster, you should be mad

You’ve reserved the space and paid a decent amount of money to run your ad. A few weeks later the magazine comes out, and all its readers see your impactful, full-page advertisement. But wait. Your eyes are drawn to the opposite page almost immediately, where you find your competitor. You expect…

Hey man, great pitch

We’re coming off a really great pitch for a brand campaign. Maybe I’m just caught up in the after-glow of it all, but it has me thinking about what exactly makes for a good pitch. It’s definitely about the satisfaction of working hard as a team to pull everything together – each doing their part…