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Meaningful brands

I don’t like to spend time wondering what a certain brand means. Sure, I appreciate intrigue and wordplay as much as the next person, but the brands that really get me are the ones that have history and give depth to a product. Ones that have icons that signify something. So, imagine my exciteme…

Content marketing…growing and growing

“In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever,” according to CMI.   Mashable.com has posted a great info graphic highlighting the Content Marketing Explosion, taken from the article Marketers who Share …

Super Bowl advertising revisited

I had the pleasure to speak with several classes at Hartland Arrowhead High School on the advertisements that aired during this year’s Super Bowl.  Like many advertising professionals fortunate enough to get the chance to compare notes with students in this age group, I had some preconceived ide…

Super Bowl ads losing their impact?

Another Super Bowl in the record books. Even though we didn’t really care about either team playing, my wife and I still felt compelled to at least have the game on. A loss for the NFL, but a win for the advertisers right? Well, maybe not. I can remember lots of years being really interested […..